Ad Buyers Adopt Keyword Gap Analysis to Get Ahead of the Competition

Keyword Gap Analysis

California: Digital advertisers are increasingly using PPC keyword gap analysis to increase campaign visibility and leverage untapped opportunity in a continually changing search landscape. By getting outside their existing keyword lists, advertisers seek to find new search terms that match consumers’ diverse searches.

Experts in the industry suggest beginning with strong platforms such as Google’s Keyword Planner or its equivalent in Microsoft. These websites do not only give suggestions for relevant keywords using seed terms or URLs of competitors but also filter out existing terms already being used, making the process of research less cumbersome.

Other third-party programs like Semrush, SpyFu, Answer The Public, and AlsoAsked provide additional richness to the keyword search process with free and paid solutions.

In addition to digital tools, astute marketers are leveraging website content and internal analytics to evaluate product pages and site hierarchies for keyword gaps. Generative AI is also proving to be a valuable partner, providing customized keyword suggestions when supplied with brand-specific information. Lastly, input from subject matter experts and customer insights completes a holistic approach, ensuring that even the less apparent search terms are considered.

With standard keyword research now an integral part of PPC planning, advertisers stand to maximize visibility, attract incremental traffic, and ultimately gain an upper hand over competitors.

Disclaimer: The news articles published on Innovate Marketers are based on reports from reputable third-party sources and are not original reporting by Innovate Marketers. While we strive to ensure accuracy and integrity, we cannot guarantee the completeness or timeliness of the information provided.

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