Category Archives: News

Are You Wasting Your Google Ads Budget?

Are You Bidding Against Yourself on Google Ads?

Are You Wasting Your Google Ads Budget? California: Many businesses are unknowingly inflating their advertising costs on Google Ads…
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Google’s March 2025 Core Update

Google’s March 2025 Core Update: Not Every Site Will Recover

Google’s March 2025 Core Update California: Google's most recent core update, released in March 2025, aims to bring forth…
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Google Merchant Center

Google Merchant Center Click Reporting to Align with Google Ads

Google will align Merchant Center click information with Google Ads standards from 21 April 2025. The system now connects how clicks work in…
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Bing Webmaster Tools

Microsoft Expands Copilot in Bing Webmaster Tools to All Users

Bing Webmaster Tools California: Microsoft has formally released Copilot in Bing Webmaster Tools to everybody, after releasing it in…
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Google to Replace Assistant with Gemini

Google to Replace Assistant with Gemini Across Devices

Google to Replace Assistant with Gemini The upcoming year will mark the end of Google Assistant as Google prepares…
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Keyword Gap Analysis

Ad Buyers Adopt Keyword Gap Analysis to Get Ahead of the Competition

Keyword Gap Analysis California: Digital advertisers are increasingly using PPC keyword gap analysis to increase campaign visibility and leverage…
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YouTube Updates Mid-Roll Ads

YouTube Revamps Mid-Roll Ad Placement for Better Viewer Experience and Revenue Boost

YouTube Updates Mid-Roll Ads YouTube plans to give a significant update starting 12 May, changing how mid-roll ads are…
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Google Ads Outage

Google Ads Outage Leaves Advertisers Without Impressions and Clicks

Google Ads Outage California: Numerous Google Ads campaigns were completely shut down after March 1, 2025, leading to total…
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Google Search Decline

Google Search Decline: 42% Say it’s Losing its Edge as AI and Communities Take Over

Google Search Decline California: Google's monopoly is weakening as consumers look towards AI and community platforms for answers. In…
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Google Ads Enforces Brand Guideline Updates by March

Google Ads Enforces Brand Guideline Updates by March

Google Ads Enforces Brand Guideline Updates by March California: Google Ads is rolling out compulsory brand guidelines that will…
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